In this case, these happened to reflect tender or suspenseful moments. After the system “watched” the movie, it identified 10 moments that would be the best candidates for a trailer. We fed the system the full-length feature film, “Morgan”.
The system now “understands” the types of scenes that categorically fit into the structure of a suspense/horror movie trailer. The analysis was performed on each area separately and in combination with each other using statistical approaches. Each scene was tagged with an emotion from a broad bank of 24 different emotions and labels from across 22,000 scene categories, such as eerie, frightening and loving Ģ) An audio analysis of the ambient sounds (such as the character’s tone of voice and the musical score), to understand the sentiments associated with each of those scenes ģ) An analysis of each scene’s composition (such the location of the shot, the image framing and the lighting), to categorize the types of locations and shots that traditionally make up suspense/horror movie trailers. Once each trailer was segmented into “moments”, the system completed the following ġ) A visual analysis and identification of the people, objects and scenery. Using machine learning techniques and experimental Watson APIs, our Research team trained a system on the trailers of 100 horror movies by segmenting out each scene from the trailers. Our team was faced with the challenge of not only teaching a system to understand, “what is scary”, but then to create a trailer that would be considered “frightening and suspenseful” by a majority of viewers.Īs with any AI system, the first step was training it to understand a subject area. There are patterns and types of emotions in horror movies that resonate differently with each viewer, and the intricacies and interrelation of these are what an AI system would have to identify and understand in order to create a compelling movie trailer. I can almost guarantee that if you ask the person next to you, they’ll have a different answer. Think about the scariest movie you know (for me, it’s the 1976 movie, “The Omen”).
Movies, especially horror movies, are incredibly subjective. Fox wanted to explore using artificial intelligence (AI) to create a horror movie trailer that would keep audiences on the edge of their seats. You turn to the real thing – artificial intelligence.Ģ0th Century Fox has partnered with IBM Research to develop the first-ever “cognitive movie trailer” for its upcoming suspense/horror film, “Morgan”. How do you create a movie trailer about an artificially enhanced human?